In 2019, Hydewin sponsored the Weightlifting World Cup and officially signed Olympic weightlifting champion Deng Wei as the brand spokesperson, which helped build the Hydewin brand in all aspects and greatly enhanced the influence of the Hydewin brand. Hydewin brand has been highly recognized by customers.
Creating original short video in Tiktok, shooting corporate video, a story of Fo Tiao Qiang and various application scenes and product promotion video, to create brand visualization and communication.
Creating brand innovative promotion mode:
Hydewin Fo Tiao Qiang Cultural Experience Hall was opened in Three Lanes and Seven Alleys, a 5A-level scenic spot in Fuzhou, to create an innovative promotion model of "product + experience + cultural creation + live broadcast + Internet". And then, we will take this as a base to replicate the promotion and dissemination of Hydewin Fo Tiao Qiang in the tourism business circle of each city, and carry foraward the intangible cultural heritage food.
Hydewin focus on brand integration and communication, enhancing the brand image in various channels.
Ⅰ. Investment a lot of advertising in offline: vehicle, taxi, platform, outdoor wall advertising, signage, light box and create brand image stores.
Ⅱ. Online promotion: public account, microblog, official website, Tiktok, Xiaohongshu, Baidu promotion, Q&A, portal news, TV station, newspaper, etc.
Ⅲ. Actively carry out event dissemination, leading and guiding the healthy development of Fo Tiao Qiang. The sealing ceremony and press conference of the first batch Hydewin Fo Tiao Qiang product exported overseas markets with the theme of "Following the Maritime Silk Road, delivering the State Banquet Food". The opening ceremony of the Hydewin Fo Tiao Qiang Cultural Experience Center with the innovative promotion experience mode in Three Lanes and Seven Alleys. The Fuzhou Fo Tiao Qiang Cultural Festival with the advocate the healthy development of products and so on.
Participate in domestic and international large-scale exhibitions every year for brand display and promotion, such as China Fisheries & Seafood Expo, Food & Hospitality China, Wuhan Liangzhilong, World Seafood Shanghai, Fuzhou International Fisheries Expo, China Food Expo, Shenzhen Gifts&Home Expo, Beijing Gift Expo, E-commerce New retailing Exhibition, Agricultural Fair, Seafood Expo North America and other exhibitions.
2021 Fuzhou Fo Tiao Qiang Cultural Festival:
2021 Fuzhou Fo Tiao Qiang Cultural Festival was successfully held on October 19, 2021 which sponsored by Fuzhou Municipal Government, Fuzhou Agriculture and Rural Bureau, Fuzhou Marine and Fisheries Bureau, People's Government of Mawei District of Fuzhou and JD Group and co-organized by Hydwin. Taking the cultural festival as an opportunity, to quickly promote Fuzhou Fo Tiao Qiang to the whole country. With the attitude of "Originating from Fuzhou, Facing the country, Going to the world" Fo Tiao Qiang, the head of Fujian cuisine, will strengthen and expand Fuzhou Fo Tiao Qiang industrial zone, and contribute to the local economic development.
Initiated the formulation the local food safetystandards of of Fo Tiao Qiang:
Hydewin combined other industry enterprises and Fujian Provincial Health Commission formulate the local food safety standards of Fo Tiao Qiang. Hydewin takes lead the healthy development of the industry as its responsibility and promote the sustainable development of the industry.